Small businesses are the backbone of the US economy. They
face challenges that larger companies brush off, and still thrive. The New Year
promises to bring obstacles to the smaller business owner and entrepreneurs,
which Enterprises TV reviews below.
Customer service will always be one of the main concerns for
businesses of any size. For the smaller enterprise, it becomes imperative to be
on top of any and every consumer comment. The American consumer is more
informed and aware of good versus bad business operations. They are more likely
to avoid the businesses they find lacking in ethics. Consumers are not easily persuaded
to spend with coupons or discounts. Small businesses must be transparent in their
relationship with the American consumer if they want to keep their relationship
strong.
Data hacks and cyber attacks will still be issues that
affect every company. Small businesses and entrepreneurs must remain vigilant every
day, and take every step to protect customer data. Vendors are also responsible
for maintaining secure databases, as business operations are networked.
Enterprises TV relays that mobile-friendly websites are a necessity
in the New Year. The number of times we click a link for a business that does
not roll out on a tablet or smartphone quickly is business lost. Consumers will
abandon the website that is not mobile-friendly. Google required websites to be more mobile
friendly earlier in the year. A mobile-friendly website that loads fast is
given priority over one that is not when searched for on the world’s number one
search engine.
Finally, small businesses that employ a strong sense of
ethics and participate in socially responsible activities are more likely to be
patronized than those that are not. To note, one popular US rock band and one
major US hotel chain abandoned activities relating to African trophy hunting in
recent months. Actions such as these score high with socially conscious
consumers, and the band and the hotel chain gain more fans and business than
those that do not.
Consumers can be fickle. The small business that keeps the
consumer in mind every day will likely gain their loyalty and their hard-earned
dollar.
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