Americans are approaching the Thanksgiving holiday and subsequent shopping days following it. As consumers plan to raid shopping malls this weekend, the Enterprises TV show reminds everyone why Small Business Saturday matters.
The mom and pop brick-and-mortar stores and small shops are those which offer one-of-a-kind gifts for almost everyone on the holiday gift list. These unique retail establishments are usually located in the town square, on the side streets, tucked in villages and local main streets. Parking should be a breeze since most shoppers will be circling the mega lots at the malls. Small businesses are the backbone of the American economy and an important indicator for the economy. And many also provide customers with online shopping.
Small businesses with a visible web presence, such as that on Facebook and Instagram, know firsthand how valuable it is to advertise and market sales and new items online. This is the perfect time of year to let loyal and prospective customers know about new inventory and to offer discounts, shipping and gift wrapping. Small Business Saturday is November 29, 2014. Enterprises TV encourages consumers to break away from the big shopping centers this year and spend time exploring and spending in the local community. They will appreciate it more than the big box stores.