Marketing is a business activity that will never fade away.
Every business, every product and service needs to be marketed. While the
traditional methods of marketing will utilized, digital marketing is coming
into its own, and with it comes new, exciting ways of getting noticed.
Enterprises TV is noticing cool, new digital marketing trends.
One, which many business owners are already moving toward, is mobile marketing.
Consumers are buying more online than ever before. According to Goldman Sachs,
mobile commerce will take over nearly half of e-commerce by 2018. That’s in 2
years. In fact, digital marketers are
now aiming at mobile platforms.
Companies which have something they want consumers to see and buy should
be tailoring websites, e-commerce pages and social accounts to work with mobile
devices of all sizes.
Video marketing is exciting for almost everyone. It gives
the consumer an opportunity to see how a product or service works using real
people in real situations. Global
consumers are watching millions of videos every day on YouTube. Facebook is
deep into using video ads, and Bing is also giving users video options. Ignore
video marketing and sales will fall.
The Enterprises Television Show also notes that location and
relationship marketing are beginning to grow. Businesses and entrepreneurs
should dig deeper into marketing on a local level and creating marketing strategies
that are focused on engagement and interaction with consumers, and in their
locations. Most everyone wants to feel their favorite brands are listening and
hearing them.
Digital marketing will continue to be a force every business
of any size needs to delve into and utilize. Why wait?
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(image:flickr) |
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