Consumers
generally trust businesses with their personal and financial data. If they do
not, they tend to avoid doing business with them.
A
survey just released notes that almost 75 percent of the people questioned
worry about online privacy and limit their Web activity due to concerns about
their personal data and where it ends up. Most people don’t seem to know that
location tracking can be turned off on smart phones, Internet browsers and
social media accounts. The Settings menu provides the option to turn off
tracking on most digital devices. Enterprises TV notes that consumers are very
much aware of the privacy policies located on e-commerce websites, but few
people take the time to read them. When they do, it can hard to decipher to
legal speak.
Businesses
have a great opportunity to gain the respect and trust of their customers by
making their privacy and security policies known on the site’s landing page. It
should be easy to find and easy for the lay person to understand. Consumers want
to know what will happen with their personal and financial data, if it will be
re-sold to another company for marketing purposes.
The
Enterprises TV show also notes that target ads, while effective for driving up
revenue, can be a bone of contention for some shoppers. There are consumers
that love the ads which can give them better choices for saving, and there are
consumers who would rather not be “found”.
Give consumers the choice of opting in or out of targeted ads. Today’s
consumer is more concerned about privacy and security than about losing their
main source of income, as reported by the TRUSTe/National Cyber Security Alliance (NCSA) Consumer
Privacy Index. This concern might possibly stem from knowing someone who had
their identity stolen, and the hearing of the struggle to get their financial
and personal back.
Privacy and security of personal data is a top
concern for many Americans. This is a good time for any size business to secure
data sources, and inform customers.
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