What lies ahead for entrepreneurs? 2016 is a brand new year
and a year which can bring success to new projects and new businesses.
Enterprises TV shares information about how to get the new year off to a great
start.
The American consumer now appreciates and responds to ad
targeting. This means they like when the ads they see are geared toward their
interests and needs. It is quite prevalent on sites such as Google and
Facebook. Targeted ads make it easy for
the consumer to click on the ad and go right to the product or service they
want, rather than search around for it.
Mobile advertising is also a must-do for any entrepreneur or
new business owner. Google gives search priority to mobile sites. A new buzzword any digital marketer should
know and be able to implement is m-commerce (mobile commerce). M-commerce employs click-to-call ads, short
ad copy, apps, and click-to-pay or schedule buttons. Does your marketing focus
on this concept?
Social advertising is very important also for the small
business owner and entrepreneur. The Enterprises TV show sees ads regularly on
Google+, Blogger, Facebook and Instagram.
Social media is where many consumers find and read reviews about
businesses, products and services. They
are more likely to heed the advice of another consumer than the testimonials on
a business-related website. It will be
even more important to the business owner to reply to comments on social sites,
and not with a canned reply. Transparency and honesty are valid concepts which
most consumers rely on.
What lies ahead in 2016 for entrepreneurs? A year of
exciting, revenue building opportunities.
Why not jump in and reap the benefits?
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