Mobile marketing is becoming a more popular and mainstream
way for small businesses to get ahead. Enterprises TV reviews the basics.
One of the main guidelines for mobile marketing is to be
sure company webpages load easily on digital devices. When consumers visit the
website on a smart phone, they expect the landing page to roll out easily and
be easy to navigate. Pages that are not optimized for mobile devices are
abandoned and are the sales consumers make on them. Test all pages of the
website on smart phones and tablets.
Consumers are looking for discounts and coupons sent via
email or text message. But “pushing” too many of them in short periods of time
annoys customers, who end up unsubscribing to the email or text notification.
This can result in loss of sales. Stick to one note or text per week.
The Enterprises TV show also suggests respecting customer
privacy. Be sure the privacy policies are easy to find on websites and are
easily viewed on mobile devices. Direct marketing messages to only those who
have opted in for them.
Mobile marketing should be integrated in with all other
marketing campaigns such as direct mail. A successful holiday shopping season
is right around the corner when several methods of advertising are utilized.
There are more consumers shopping via mobile and digital devices today than
before. Take advantage of it.
