Monday, October 5, 2015

The Enterprises TV Show Highlights Digital Marketing Resources

Digital marketing is one of the best resources for entrepreneurs and small businesses, as the Enterprises TV show relays. The many different methods of advertising a product, service or company give business owners an opportunity to show off their best and prompt sales.

Email marketing is usually one of the easiest ways to bring attention to a new product or one that is on sale. A recent survey from Ascend2, a marketing research company, found that 54 percent of businesses view this type of digital marketing to be effective. However, it may not be the most successful type of marketing.

The same survey found that 40 percent of businesses think that websites, blogs, search engine optimization (SEO) and social media are the most successful online marketing tactics. These forms of digital marketing can also be the easiest to manage, if they are managed consistently. Survey takers also thought that content marketing is difficult to manage. The Enterprises television show relays that content marketing takes a concentrated effort from dedicated staff in order to maximize its results in sales.

The best form of digital marketing is the one which is the most manageable. Start with emails to customers offering coupons or discount codes. If the business is brick-and-mortar with an online presence, try using email marketing to get customers in the physical door.  Digital marketing success can occur. Ask a local expert for assistance setting up the campaign and seek advice about how to manage it. Why not give it a try?