Wednesday, February 26, 2014

Enterprises TV on Why Good Customer Service Matters

There are some industries which are known to have lousy customer service. Cable TV is one of them. Retail and discount stores are another. Enterprises TV reviews why good customer service matters.

According to the American Customer Satisfaction Index (ACSI), overall customer service numbers are up. They have been going up for a few years. However, there are some retailers which fell or have not done anything to improve customer service – and the ones who ranked lowest were some of the largest retailers. Below are bottom ten stores with reported bad customer service:

10. Winn-Dixie
9. Super Valu
8. The Gap
7. Best Buy
6. Safeway
5. Macy’s
4. Walgreens
3. Caremark CVS
2. Rite-Aid
1. Wal-Mart

More information is available from 24/7 Wall Street.

The Enterprises TV show understands that it is difficult to maintain a standard of good customer service when a company has a large national presence and is contending with  online sales also. But at the very least, acknowledge the customer in the brick-and-mortar store, ask what they want and take care of them. Accept the returned merchandise. Open up another register if more than 5 people are in line.  Train employees to treat everyone with courtesy and respect. These same standards should be met in all industries. Good customer service will keep the customer coming back again. As American businesses fight for the consumer dollar, it makes sense to do what it takes to keep the people in your physical or virtual store happy. Because they will keep your profit coming.

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